prsport Global Branding Crisis: Lyon's Steaua Ticket Sales Fallout
The Lyon-FCSB Ticket Sales Dispute: A Case Study in International Brand Management Failure The recent controversy surrounding Olympique Lyonnais (Lyon)'s use of "Steaua Bucharest" on tickets for a match against FCSB (formerly Steaua Bucharest) highlights critical weaknesses in international sports branding. This seemingly minor detail exposes significant gaps in international intellectual property (IP) protection and the complex interplay between legal ownership and enduring brand loyalty. The fallout underscores the need for a more robust and nuanced approach to global brand management in the sports industry....